E-A-T (Expertise, Authoritativeness, Trust) for Indian Websites

How Google evaluates your content trustworthiness and credentials, and how to improve E-A-T signals on your business website.

E-A-T (Expertise, Authoritativeness, Trust) for Indian Websites

Optimizing for E-A-T

Google prioritizes content from verified sources, especially for medical, legal, or financial topics (YMYL). We outline how to format author bios, testimonials, and privacy policies to improve trust signals.

Frequently Asked Questions

What is E-A-T in SEO?
It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It represents the criteria Google uses to evaluate content quality.

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