How Akham built a premium e-commerce presence for Pashmkaar Kashmir — bringing authentic Kashmiri crafts to buyers across India and internationally.
Pashmkaar Kashmir sells authentic Kashmiri pashmina, rugs, and handicrafts — products where brand story and visual presentation directly drive purchase decisions. Selling through marketplaces meant losing margin and brand identity.
They needed a direct-to-consumer website that communicated authenticity, handled international enquiries gracefully, and gave the product photography the space it deserved — on mobile as well as desktop.
Clean, editorial design that lets the product photography lead — giving Kashmiri craftsmanship the presentation it deserves.
Multi-currency display, international shipping information, and WhatsApp contact working seamlessly for buyers outside India.
Product pages with craft origin, weave type, and authentication details — educating buyers and justifying premium pricing.
Pinch-to-zoom product galleries and swipe-friendly image carousels optimised for detail-conscious mobile shoppers.
Pashmkaar Kashmir now operates a brand-owned online sales channel that communicates the quality and authenticity of their products without marketplace noise. International buyers — previously unreachable — can now discover and enquire directly via WhatsApp.
The site continues to be managed and hosted by Akham, with product updates and content changes handled through a direct WhatsApp workflow.
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